Too many people starting up in business see negotiation as a chore and haggling as an embarrassment or a waste of time. As a buyer, if you spend 15 minutes knocking £500 off the price of a piece of equipment, you effectively earn your business £2,000 an hour. As a seller, good negotiation will make sure you do not waste money giving unnecessary discounts, or miss opportunities to increase sales. This briefing explains:
- How to prepare for negotiations.
- How to improve your negotiating position.
- How to sell for more and pay out less.
- How to handle tactics and gamesmanship.
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