SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. By focusing on the key factors affecting your business, now and in the future, a SWOT analysis provides a clear basis for examining your business performance and prospects.
This briefing outlines:
- Typical strengths, weaknesses, opportunities and threats, and how to identify them.
- How to use SWOT analysis to drive your business forward.
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